Ōtautahi Christchurch
Behind The New City Story
Christchurch is a city that makes time and space for play, because play, all kinds of play, takes us to the path leading everywhere we want to go: to innovation and recreation, to serendipity and wonder, to the future the world wants, needs, craves.
To wellbeing. To harmony. To a balanced life.
Behind The New Christchurch Story
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Ōtautahi Christchurch’s Story
Ōtautahi Christchurch’s story as a city in pursuit of balance, where people are at our heart. -
The Research Process
Identifying Christchurch’s unique identity, what it means to live in our communities and how others perceive our city involved extensive research. -
The Logo Explained
Learn more about the city brand logo design and how it came to be.
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About The Project
A city story offers a direction and way of talking about a place. -
Ōtautahi Christchurch Brand Book
How to use and implement the new brand identity. -
Brand Resources
Free, high-quality images, videos and resources to help you promote Ōtautahi Christchurch as a place to visit, live, work, study and do business.
Show Your Ōtautahi Christchurch Pride
Check out our official Ōtautahi Christchurch merchandise site - where you can rep your city pride with absolute style!
Our city is a place with a strong story to tell. One about balance, harmony with nature, an affinity for play, adventure and innovation. A city where people love to live and love to visit.
Share our city’s story with an Ōtautahi Christchurch t-shirt for yourself, your team or whānau!
Want To Know More?
Please get in touch.
